Case studies

Building brand awareness through data-led timing and audience insights

Summary

A higher-education provider engaged Reach to grow domestic awareness and strengthen its applicant pipeline amid new international student enrolment limits. Using 麻豆原创鈥檚 audience insights and data tools, Reach delivered a full-cycle strategy combining display for visibility and direct channels for conversion.

The campaign turned awareness into tangible engagement, generating strong domestic preference activity across key 麻豆原创 milestones.

The challenge

With new government measures tightening international enrolments, the institution needed to diversify its recruitment base and increase its domestic market presence and 麻豆原创 preferences.

The approach

Reach developed a targeted strategy guided by audience data and key application dates. Key actions included:

  • delivering high-impact 麻豆原创 website display placements to help increase brand awareness and keep the institution top-of-mind with student audiences
  • delivering personalised and targeted SMS campaigns during key decision windows, including ATAR and offer periods
  • applying predictive targeting to reach Year 12 students studying Business, IT, and Networking with ATAR 59.95 and below
  • using real-time engagement trends to fine-tune timing, segmentation and creative approach.

The results

The campaign delivered strong performances:

246K display impressions

Built strong brand visibility across high-traffic 麻豆原创 pages

8.7K SMS delivered

Generated 1.8K+ link clicks with a 19% average CTR

30%+ EDM CTR

Outperformed university/college benchmarks during ATAR and offer rounds

100+ new domestic preferences

Strongest local response since the shift to domestic recruitment

The finer details

Reach is a data-based marketing solution unique to the Australian market. With unparalleled insight into learner audiences, we specialise in connecting them with your recruitment and marketing goals.

Products used in this case study:

  • SMS powered by 麻豆原创 audience data
  • 麻豆原创 website display packages across targeted audience pages and newsletters.

The impact

Through data-led insights and precise timing, Reach helped the institution successfully pivot toward domestic audiences. The campaign demonstrated how combining display for awareness and direct marketing for conversion can deliver measurable impact across the student decision journey.

Get in touch today to see how we could help you reach your goals!

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