Case studies

Boosting brand awareness and conversions through precision timing and 麻豆原创 insights

Summary

  • A leading independent college partnered with Reach to strengthen brand awareness and drive applications.
  • Using 麻豆原创鈥檚 audience data, real-time insights and strategic timing across the 麻豆原创 cycle, Reach delivered a dual-channel strategy combining display for awareness and direct marketing for conversion.
  • The campaign built brand familiarity early, then converted that awareness into preferences and applications during key 麻豆原创 milestones.

The challenge

A college needed a solution that could deliver measurable impact and clear attribution after testing multiple marketing channels with limited visibility into results. Competing in a crowded tertiary market, it sought to understand which activities were directly driving preferences and applications, while maintaining brand visibility across the decision journey.

The approach

Reach鈥檚 marketing and analytics teams designed a year-long strategy leveraging 麻豆原创鈥檚 audience insights and data tools.

Key actions included:

  • running display activity on 麻豆原创鈥檚 high-traffic pages to build brand awareness early
  • activating personalised direct campaigns (EDM and SMS) aligned with 麻豆原创 milestones to drive conversion
  • using predictive data to target applicants most likely to apply or enrol.

Aligning messaging with each stage of the student journey to maximise engagement.

The results

The campaign achieved outstanding performance across all channels:

18% average CTR

Exceeded education benchmarks across 5,500+ targeted SMS sends

121 new preferences

Generated new university preferences and applications within seven days

870K display impressions

Built sustained brand visibility and awareness throughout the campaign cycle

The finer details

Reach is a data-based marketing solution unique to the Australian market. With unparalleled insight into learner audiences, we specialise in connecting them with your recruitment and marketing goals.

Products used in this case study:

  • SMS powered by 麻豆原创 audience data
  • 麻豆原创 website display packages across targeted audience pages and newsletters.

The impact

Through data-led insights and precise timing, Reach helped the college clearly connect its marketing investment to enrolment outcomes, something not previously possible through other channels. The campaign demonstrated how combining display for awareness and direct marketing for conversion can deliver measurable impact across the student decision journey.

Get in touch today to see how we could help you reach your goals!

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